What is Local SEO and How Does It Works?

May 12, 2022

Written by Onkar Potadar

Many times, will encounter the question –What is local SEO and how does it work? Local SEO is a type of search engine optimization (SEO) that makes your company more prominent in Google's local search results.  Local SEO can benefit any company that has a physical location or serves a specific geographic area. Local SEO can help you expand your business if you search Google for any essential keywords linked to your business and a map with three listings shown underneath it (also known as a map pack).

Denver Web Design Agency
Local SEO: All You Need To Know About


What is local SEO vs Traditional SEO?

Traditional and local SEO both aim to improve your search engine rankings so that more people can find, contact, and buy from your company. Here's the distinction. Local SEO allows you to acquire local search territory to engage with people in your area, whereas traditional SEO focuses on enhancing your site's visibility on a national or worldwide scale. Many of the tactics used in SEO and local SEO are the same. Local SEO, on the other hand, uses customized techniques to help you connect with local searchers.

Local SEO is a subset of standard SEO that focuses on reaching out to more local searchers. Let's assume I'm arranging a trip and want to find the "best hotels in LA." If you own or manage a hotel in the Los Angeles area, you want to appear at the top of the local search results – and local SEO can assist.

When people search terms relating to your business, products, and services, traditional SEO tactics ensure that your business appears at the top of search results. SEO allows more people to locate, contact, and purchase from your company, which leads to an increase in revenue.

Local SEO Strategies

Local SEO incorporates certain additional approaches in addition to typical SEO practices to help you reach local searches. There is a difference between SEO and Local SEO. Among the local strategies are:

  • Claiming and improving local listing platforms such as Google My Business
  • Getting and keeping positive reviews on local review sites
  • On your website, target relevant, local keywords.
  • Creating website copy for specific locations
  • Adding your site's and local directories' name, address, and phone number (NAP) information
  • Getting backlinks from local, authority websites


Why do I need local SEO?

Local SEO is what initially attracts customers to your business. Here are the top reasons why local SEO is important.

1. You become more competitive

Type your business niche and your local location into Google. For example, if you own a bakery in Los Angeles, search for "bakery in Los Angeles" or "Los Angeles cakes."

What comes to mind?

If you haven't invested in local SEO, you're probably not even on the first page. This means that the vast majority of customers will never see your company unless they are disappointed with the initial outcomes. Many individuals will click one of the first business listing (if not the first) links they come across.

You can climb above and compete with other local businesses in your niche by investing in local SEO.

2. People like to visit local shops

While it is true that big companies are significantly more profitable than smaller local businesses, especially in small communities, this does not mean that people do not want to support their local company owners.

People are increasingly going to local businesses to show their support and boost the economy. People are more critical of big-box businesses and internet behemoths, and they want to put their money where it will have the most impact.

You'll find how many local customers are eager in helping you succeed by identifying yourself as a local business and generating more online traffic your way.

3. Phone Searches and Drive Traffic

Have you ever been out walking and suddenly felt compelled to stop by a bakery, tattoo parlor, brewery, or store? What exactly did you do?

If you're like the majority of people, you got out your smartphone and looked for the type of business you needed. When someone conducts a search like this on their mobile device, local results appear quickly. Google will occasionally show the person's distance from the company.

People will find you when they're out and about if you have great local SEO. Customers will come to you on the spur of the moment.

4. Local SEO is not expensive

Local SEO, on the other hand, is a relatively low-cost method of promoting your company. There are costs associated with investing in strong SEO and digital marketing services. However, keep in mind that such costs are linked to long-term outcomes.

It doesn't go away when your website has high SEO. You'll have to keep up the SEO and work your way up the rankings, but you'll always have an SEO-friendly website with no further ongoing costs other than the marketing aids.

This is not the case with other marketing tactics. You must spend a big upfront cost to place ads in the newspaper or on the radio. If you go with PPC (pay per click), you'll have to maintain paying to stay on the first page. SEO provides organic results at a lesser cost than other forms of promotion.

How can I start and grow my local SEO campaign?

Because the strategy is more relevant to your local consumer base, optimizing your local SEO implies more website traffic, leads, and conversions. Consider this targeted strategy a technique to help you compete more effectively against larger national companies with unlimited budgets. You may offset the advantage of larger brands that habitually optimize for broader keywords and rely on brand awareness rather than value propositions to bring in traffic by focusing on specific local-SEO to-dos.

Here are the things you need to implement for local SEO:

1) Create a Google My Business Account

2) Get Regular Reviews from Happy Customers

3) Optimize for Voice Search

4) Create Content Based on Local News Stories or Events

5) Optimize Your Website for Mobile

6) Hone in on Local Keywords

7) Use Location Pages or a Location-Specific “About Us” Page

8) Make Use of Online Business Directories

9) Focus on Link Signals (Get High-Quality Backlinks)

10) Create a Dedicated Webpage for Each Product/Service You Offer


Denver Web Design Agency, your best local SEO agency in Dever Colorado, USA


We bring you latest articles on various topics which will keep you updated on latest information around the world.